Nicotine Pouches: An Extraordinary Opportunity to support Tobacco Harm Reduction

There is no doubt that the reduced-risk industry today is at an impasse, although there is now common acceptance that combustible cigarettes are the most hazardous form of nicotine delivery due to the accompanying harmful chemicals produced from tobacco combustion.

However, even with the evidence that the delivery of nicotine without the byproducts of combustion produces nicotine delivery that is significantly less harmful than cigarette smoke, we still haven’t witnessed many governments, regulators, scientists, or consumer champions rush to support the industry. Why?